DSI Systems, at the first of its three 2010 Expos in Dallas April 7, offered an array of programs and initiatives

By Nancy Klosek

DSI Systems, at the first of its three 2010 Expos in Dallas April 7, offered an array of programs and initiatives that president Doug Robison said would enable the distributor to “keep our DNA.”

It doing so, he said, DSI will solidify its market presence, despite its business model being under assault by what he termed “those distributors without a face in the marketplace who are just selling price.”

Robison said in a presentation to attendees that DSI had improved its efficiencies over the last year to keep it competitive in a challenging economy, while still maintaining its position as a primary provider to independent “town square” TV/appliance, satellite, custom installer and RTO dealers. He cited several competitive advantages DSI provides, including aggressive freight and vendor buy-in programs, 30-day dealer price protection, and an array of online tools that lets dealers claim instant rebates so they don’t have to wait for payment from manufacturers.

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