DSLR Market Heads in Several Interesting Directions
"Media outlets today are absolutely content hungry, as are consumers, and the idea of dealing with someone who only provides one form of capturing that content is getting less and less appealing," explained Len Crenshaw, who shoots for a New Jersey-based ad agency.
As dazzling a feature as this has been for the category, mastering it is proving quite tricky for many. "It's an extremely difficult thing to master," explained Roy Samuels, a commercial shooter out of New York. "There's a completely different mindset to shooting video and I've found that it's about way more than flicking a switch on the camera—it's much more about flicking a switch in your head. There's sound, there's a new way to interpret movement and there's a new way to look at the essence of time. I also think the camera manufacturers that are getting into this are finding that out as well."
Another opportunity for the imaging retailer to separate themselves from the pack is to provide some insight into this issue for those that are juiced over the HD feature but who's imaging eyes might be a tad bigger than their stomachs. Helping your customers master the art of shooting video with a DSLR should be a front-burner priority moving forward.