DSLR Market Heads in Several Interesting Directions
"People get a DSLR with HD video and instantly they have the power at their fingertips to create beautiful images without a background in filmmaking," he explained. But Vimeo, which offers the ability to play 1080p, is more than just a place for photographers to show and share their videos. As Whitman points out, many people are looking to Vimeo for technical information as well, since photographers are uploading tests and scenes in which they try new lenses. Photographers like Vincent Laforet and Philip Bloom among others "who are very outspoken about this new revolution in filmmaking" are driving a lot of people to experiment, says Whitman who adds that many of the videos featured as "staff picks" are HD DSLR films.
Further, he adds, "I see HD DSLRs as a way to expose anyone to beautiful filmmaking—whether a narrative or by taking home videos to the next level...It's narrowing the gap between professional and consumer."
However, for the retailer selling all this it's important to understand that "gap" does still exist and understanding both sides of it is a key to selling the right cameras to right people.