DTV Converter Boxes Drive Traffic and Sales
Vance Pflanz of Pflanz Electronics in Sioux City, Iowa, knew his was a rural market. But that still didn’t prepare him for the local response to his company’s participation in the digital television converter box coupon program.
Although the February 17th analog shut off is more than seven months away, Pflanz recently estimated he was selling roughly 100 DTV converter boxes a week from his single location, with most people buying two
converter boxes at a time.