Dual Electronics Forms OEM Group
Dual Electronics announced Tuesday the formation of Dual OEM Group, which will market original-fit OEM mobile audio receivers and related items through U.S. auto import companies, auto dealer groups and expeditors. Dual’s original equipment manufacturer mobile electronics will be developed and marketed through Priority Audio’s “Original Entertainment Media” company.
Debut announcements will begin at the 2007 SEMA Show, which runs from October 30 through November 2 in Las Vegas, Nev., with products shipping in January 2008. The new group’s first 11 products will cover 24 million 2006 - 2008 model vehicles from Toyota, Ford, GM, Chrysler and VW, among others.