Manufacturer Focus: Specially Designed
Sachs sums it up best by saying, "There are a lot of customers who can't afford the features of a $60,000 car, but they can get these features at a specialist for a relatively modest price while the dealer still makes a profit."
In a world where too many times we hear about the commoditization of our industry, it is nice to see a manufacturer design something specifically for the specialists when it can be tempting to sell the same or similar products to the mass merchandisers as well. The mass merchandisers, as proven by history, can fall in an instant. The smaller independents and chains have the wherewithal to navigate through rough seas. Our families depend on it!