Manufacturer Focus: Specially Designed
As mobile electronics specialists, we tend to gravitate to high-end cars even though all of us may not own one. There is nothing like owning an Audi or Infiniti, even though we may be rocking a Vee-Dub or Nissan. The problem becomes brand snobbery—the 'regular' vehicles work great, and, even if they don't have a great pedigree like a luxury marque, they ain't no Chevy Aveo. Same with head units. It is nice to rock a high-end Alpine or Clarion multimedia receiver, but sometimes a good medium-priced unit of the same brand fits the bill for a customer's budget. But what about a medium-priced manufacturer? Not flea market junk, just quality middle-of-the-road stuff? Unfortunately, we shun those products because of the lack of pedigree. Yeah, they still might perform great and give the customer great value and features for the money, but...
That has always been the problem among installers and salespeople with Dual Electronics. Because some of it wasn't destined for the specialist, the units would automatically be snubbed as mass-merchandiser junk. But it isn't. Dual's feelings were hurt. They want to earn your business as a respected manufacturer and become a business partner, giving your customers another choice of solidly built units that feature two-year warranties if it is installed by YOU.
Therefore, they created a new line specifically for 12-volt specialists. It is not called Dual. It is a whole line of products designed specifically for your stores and mindset. Enter Axxera.