DuPont to Light up Consumer Products
DuPont, the company behind several successful consumer brands including Teflon, Lycra, Stainmaster and Corian, has launched a new brand, Olight, to describe its new display product, the organic light emoting diode.
OLED displays are being developed by several technology companies, including Kodak, Pioneer and Sanyo. DuPont, which hold many patents in OLED technology announced that it will be entering the display market, initially with a small (370 mm by 470 mm) monochrome passive matrix panel featuring a 128x64 pixel resolution, which will be implemented in a consumer electronics product later this quarter. While the company would not reveal exactly what product or manufacturer would feature DuPont's initial launch display, representatives suggested it would be a music product, encouraging speculation that the device would be a handheld digital music device.
DuPont has christened its OLED products with the brand Olight, a combination of the OLED and light. While DuPont has no plans to offer its own branded products, the strategy includes branding with the new Olight logo on the product, similar to Texas Instruments use of its DLP logo on projectors and televisions and Intel's Intel Inside logo on personal computers.