DVR Interest Up, Says C-Cubed
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By Natalie Hope McDonald
C-Cubed and Ucentric Systems announced the results of a joint study designed to evaluate consumer purchase behavior regarding multi-TV digital video recorders (DVR) using 600 participants with cable or satellite who had at least one DVR in the household. The companies reported that results showed: (a) a deep and broad interest in Multi-TV DVR among DVR owners, (b) a high correlation between multi-year presence of DVR in a home and consumer interest in obtaining DVR capability throughout the home and (c) a high correlation between consumer interest in multi-set DVR capability and multi-set ownership.
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