E-Commerce - Tweeter's Grand Experiment
In early November, Tweeter, etc. Chief Financial Officer Joe McGuire was puzzled over three $2,000+ A/V receivers sold just after Tweeter, etc., opened its on-line store on outpost.com.
"Of a dozen [receivers] we've sold [on-line during those first two weeks], three of them have been northwards of two grand," said McGuire. "In our stores, that's usually a fairly lengthy conversation."
Originally, Tweeter had expected e-shoppers would buy entry-level product. "I'm not seeing that to be the case," McGuire said.