Attitudes: Reasons for Hope
The category as a whole, though, offers a strong play for retailers. As new generations of e-readers/tablets are introduced, they will become must-have devices for most consumers, driven by the economics of publishing, the distribution formats of multi-media content and changing consumption habits.
Besides the multitude of accessories attached to them, the best news about these devices is that they won't replace notebooks or phones. They will be a category unto themselves and will appeal to a broad range of consumers, from students of all ages to anyone that reads newspapers and magazines to the business traveler/commuter who's sick of lugging around stacks of reading material.
Over the next year, every retailer should be trying to sell a 3D-enabled set to every consumer looking for a new TV. There are many reasons, but here's the Number 1: