E-Tailing- The Unauthorized Sale
Online selling without manufacturer consent still causes problems
By Markkus Rovito
The issue of manufacturers authorizing e-tailers to sell their products online has been around for a while, yet it is often still a pain in the side of dealers and vendors alike. Neither group wants to see unauthorized sellers, but preventing them from buying products "sideways" or from distributors, enforcing an MAP price and guaranteeing the condition of product once it reaches the consumer can be tricky if not impossible.