E-Tailing- Under One Roof
Doing battery fulfillment online
By Natalie Hope McDonald
The Wizard of Oz operated under a similar motive: Not everything's what it seems. Or conversely: Sometimes there's a little man behind the curtain. For retailers, the illusion can be especially profitable in the battery market. According to Lenmar, a company that has spent the last year and a half building dot-com partnerships, retailers can offer products directly to consumers without having to stock each battery model and brand by using a simple link.