EAB Year End Report Reality Check
The dot-com demise left the industry with a cleaner e-commerce house
By Collin Keefe
The dot-com shakeout, which began in 2000 and hit bottom in 2001, reverberates still. "We've seen some slow-down on big ticket sales in some regions, but certainly not nationally," said Alpine Electronics of America's VP of Brand Marketing and Communications Steve Witt. Oasis Advertising's Senior Representative Thomas Hadlock said, "There's less media money available; contraction in the economy has slowed down tech advancement; the restructuring and displacement in the work force; and the re-expression of investment. The world just wasn't going to move that fast."