EAB Year End Report Reality Check
Myer-Emco President Jon Myer doesn't sell on the Web, but operates www.myeremco.com to generate customer interest and leads. "Consumers come in loaded with information, and you'd better be ready for it."
"If anything, the arrival of the Internet has deepened consumer interest in new features and comparisons between various brands of products," Thomson multimedia Manager of Product Development and Marketing Mark Schaffner said. LG Electronics USA Marketing Communications Director Daniel Lee concurred, "It's enhancing the digital arena of products and the way people look at digital products."