We’re still at least a few days from totally understanding the entire scope of Black Friday 2016, but the early returns and data we’re coming across are starting to at least help us paint a 5th-grade water-color-esque picture of how the weekend went for CE retailers. But to be clear, this data is by no means a Van Gogh or Monet piece hanging in the Louvre in Paris.
That said, it’s still fun to look at.
InfoScout, a research firm that uses real in-store on online shopping receipts provided by consumers to track retail trends, passed along some of the earliest data available from Black Friday, which included some 26,000 Walmart receipts and another 40,000 receipts from across other top retailers. They used the data to calculate the top-selling items on Black Friday by both unit quantity and total dollar amount. Retailers included in the findings, other than Walmart, were Target, Best Buy, Costco, and Sam’s Club.