EchoStar, Google Partner on Ad Delivery Deal
After expanding its advertising model all over the planet, Google’s next stop is space. The Web search giant has agreed to a deal with EchoStar, owner of DishNetwork, to advertise on that satellite network, the companies announced Tuesday in a joint statement.
The deal, the first of its kind, entails Google “buying, selling, delivering and measuring television ads” on the DishNetwork. Google will also help match advertisers with natural markets for their advertising, using an algorithm similar to the established, Web-based Google AdWords.
Google had previously expanded beyond the web and into delivery of television advertising, but only on the local level, as it was widely reported last month that Google was testing a new televised ad network in California. The EchoStar deal is an attempt to “offer a TV advertising platform broadly,” Google CEO Eric Schmidt said in a joint statement.