MERA is trying to get its act together. I.C.E. is the most helpful to its membership but still struggles to find a revitalized market in which to work its magic. MESA is new and currently forming its organization but to be honest, I see nothing new in their vision. Simply stating that you deliver enhanced marketing and focus on vendor member brands does very little to help raise the tide, let alone lift even one ship.
CEA is terrific when it comes to working legislation and establishing industry standards, but it is not focused on promoting any specific industry other than under the umbrella of the consumer electronics industry as a whole. And forget about any of these groups or associations communicating with one another. What was that thing about divide and conquer?
Here then is the beginning of my assessment of the top 10 ways to help bring awareness and interest back into the 12-volt arena. (I needed to come up with 10 things because I simply felt that 5 or 6 was not enough to get anyone’s attention and 12, while it would tie into 12-volt, was going to be to taxing on my brain.)