Buying Direct or from a Distributor: Striking the Perfect Balance
The critical point here is that you need to strengthen your position and match your specific needs with each purchase to maximize the opportunity for your business.
I have seen it over and over: a retailer simply gets too comfortable with how they are doing business with vendors and misses a better opportunity. Consider that each individual order is a separate transaction from the last. Each of your purchases should be negotiated separately and considered with all the variables to maximize the potential of that purchase.
Today, more than ever, you must constantly evaluate your options. Whomever you decide to purchase from, negotiate each purchase order one at a time and make sure your giving equal consideration to the local distributor that knows your market as well as you. It’s really about striking the perfect balance.