Examining The "Walmart Effect"
In my most recent fever dream, brought about by 36 holes in the blazing sun and too many burrito grandes with extra jalapenos, I found myself in a dimly lit bar sitting across from Dealerscope Editor in Chief Jeff O'Heir. I'm watching him suck the lime from his vodka and soda when it hits me: It wasn't the burritos that put me in this hole, it was O'Heir's column,"Specialty Dealers in Walmart's Crosshairs."
"You know, Jeff, that column of yours is giving me more heartburn than the damn peppers," I said to him as he polished off his. "I don't know if you remember, but I used to work for a decent-sized mobile electronics company, and we sold a lot of stuff to Walmart. We also took back a lot of stuff from Walmart until we fixed that issue, and I can tell you that Walmart may have been one of the greatest contributors to the success of many independent installers in this nation.
"Your article may have missed the worth and value of independent retailers in consumer electronics," I continued, glad to see he had the heart to order me a large water, heavy on the Alka-Seltzer. "You of all people must understand how Walmart quickly turns what it sells into commodities and then markets them to a demographic that is a few generations behind the first Apollo mission."