Looking Ahead to KnowledgeFest
(Editor's Note: The research results referenced below are drawn from a reader survey based on responses to questions which were answered by readers of the Sachs Report. They are not based in any way on a scientific sampling.)
Today's technology provides nearly instant answers for researchers and others who are seeking the pulse of consumers, or perhaps an industry's leadership. Being able to conduct a survey that allows us to get nearly immediate feedback is amazing. Using a tool like Twitter search also provides amazing, instant results.
Over the past year, The Sachs Report has used its own survey postings through Dealerscope Magazine to better understand how you, our readers, feel about what's happening in the industry today. Our latest survey included information about your participation in MERA's KnowledgeFest. Imagine my shock and surprise when my publisher told me he was contacted by the organizers of this event with the request not to publish the results of this survey.