Efforts by high-end TV manufacturers to produce less-expensive models have led to a significant narrowing in the price differential between "premium" and "value" LCD TV brands. That's according to research released this week by iSuppli Corp.
“The rising popularity and growing consumer comfort with value brands like Vizio is prompting premium competitors to offer cheaper LCD-TV models in the 40-inch and larger sizes,” iSuppli's principal analyst for television, Riddhi Patel, said as part of the announcement. “Consumers’ No.-1 consideration when buying a new LCD-TV isn’t price, but picture quality. Price is secondary. So even if premium and value brands reach price parity, the dominant factor will still be which television actually looks better to the naked eye."
More details can be found in the full study, "High End Model Introductions Lift Average LCD-TV Prices," which can be obtained here.