Consumerscope: What Do Consumers Actually Think of 3DTV?
One of the biggest stories in consumer technology this year is the emergence of 3DTV. In the ramp up at retail, most consumer insights have centered on the purchase potential, including the factors that drive purchases and when consumers expect to buy.
Nearly a year into 3DTV’s initial entrance at retail, with many consumers having seen 3DTV demos, the question now becomes: “So what do consumers actually think about it?”
CEA’s recent webcast The Current State of 3DTV focused on consumer perceptions following their first-hand experience. One key finding is that one in five online adults (21 percent) have watched 3D content on a 3D enabled television. Though many have seen 3DTV in a home (42 percent have watched in their own home and 32 percent have watched in someone else’s home) half report they have watched 3DTV programming in a retail setting. These in-store experiences are crucial in driving adoption of 3DTV and have the power to shape positive consumer attitudes about the technology.