ELAC Makes its U.S. Market Mark
Chris Walker, Vice President, Product Development, and Andrew Jones, Vice President, Engineering, ELAC America LLC, talk about about how this German speaker brand is being presented to the American consumer.
Q: You both boast distinguished careers at Pioneer. What do you bring to ELAC in its drive to re-enter the North American (and more specifically the) U.S. market?
A: Both of us were hired by ELAC Germany to establish a North American subsidiary of ELAC and to re-launch ELAC into North America. Currently ELAC is not a well-known brand in the U.S. Our plan with the Debut series is to gain brand presence through the launch of a high-performance value-priced line of speakers. Andrew and I were chosen by ELAC based on our previous success with both the entry-level and ultra-high-end speakers for Pioneer and TAD (Technical Audio Devices).