Electrocompaniet Inc. Announces Hire of New CEO
Electrocompaniet AS is proud to announce that Peter Wellikoff has been appointment as CEO for Electrocompaniet Inc., a US subsidiary, as of the 1st of May 2017. Peter is a well-respected industry veteran with over 45 years of experience highlighted by 14 years as COO of the B&W Group, followed by six years as CEO of Meridian/Sooloos. He has numerous industry achievements and awards.
“Peter’s appointment marks an exciting period of growth for Electrocompaniet,” said Mikal Dreggevik, CEO of Electrocompaniet AS. “His experience as a senior CE executive with a proven record of delivering exceptional results, will be important for Electrocompaniet as we begin the process of bringing our new product lines into the US. His insight will also be key to renew the focus on our more than 40-year history as one of the prominent high-end audio suppliers. Peter has been serving as an advisor to our Board since February, and we’ve expanded his role to lead our US expansion.”
“I’m looking forward to joining Electrocompaniet, an exciting company that modernized its audiophile roots to tap the enormous market potential with wireless speakers and soundbars, the fastest growing product categories in the audio industry,” said Wellikoff. “When I first saw the product, I was immediately wowed and as I learned more about its design and engineering, I was intrigued and interested in being a part of this group. Electrocompaniet delivers a brand promise with no compromises in form and function. The combination of unique software, Wi-Fi and DSP technologies with elegant industrial designs elevate these products to best-in-class performance and design. Seeing a perfect blend of audiophile performance with a rich feature set that’s easy to use and styling demanded by today's emerging luxury consumers was enough to pull me back in the market. I’m looking forward to exponential growth with this brand.”