Electronics Expo Unveils Connectivity Center
Electronics Expo Thursday celebrated the grand opening of its Connectivity Center, an area in its Paramus store dedicated to educating customers through hands-on demonstration about the possibilities, features and functions of today’s consumer electronics.
The 15-by-20-foot center includes tables where a select number of products based on a particular solution are openly displayed. Most of the products are connected to others to clearly demonstrate how they work together to make up a full solution. Many of them are also connected to one of seven flat-panel displays that hang above the center, providing consumers with a clear idea of how today’s electronics can connect with the hub of a particular room and stream high-definition content from one product to another.
“This is the Apple Store on steroids, but we can show a greater variety of gear” Leon Temiz, Electronics Expo’s CEO, said of the multi-million dollar project, adding that the concept has been added to five of Expo’s seven New Jersey stores, with the rest scheduled for completion by the end of the year.“Retail and technology are changing so dramatically that we must give consumers a reason to go to a retail store instead of shopping online.”