Electronics Expo’s Newest Store a Model for the Future
Holding to the timetable that Electronics Expo’s founder and president, Leon Temiz, set three years ago when he first opened for business, the CE retailer cut the ribbon just after Labor Day on a sixth New Jersey store, along the bustling Route 18 shopping corridor in the town of East Brunswick. On hand for the opening was local radio personality and founder and president of the Guardian Angels group, Curtis Sliwa; Electronics Expo advertises on Sliwa’s talk radio show, one of 15 radio stations used promotionally by the store.
At 13,000 square feet, the newest location is within a five-mile radius of a population of around 260,000 whose household income demographics hover around the $80,000-per-annum mark. It is surrounded by big-box retailers less than a mile away, and anchors the Loehmann’s Plaza shopping mall.
The store is more compact by half than the company’s largest, original store, in Succasunna, on Route 10. But the new size is to be the template for future Electronics Expos, according to Rich Yanitelli, the company’s vice president.