Embracing Interactive Merchandising
I was thrilled at CES to see the excitement generated around the products and services coming to the market this year that provide consumers with high-definition, multimedia experiences anywhere, anytime in the palms of their hands.
Yet with all of this innovation it always comes down to the fact that most retailers will see very little profit from the sale of these devices or services.
That is except in the form of add-on accessory sales, which is why nearly every retailer would agree that selling more accessories to each customer is a mission-critical function in everyday retailing. But with the pace of innovation and the variety of these powerful devices and systems, just keeping up with the types and brands of related accessories can be incredibly daunting, let alone trying to set up experiential demonstrations to highlight their benefits.