Embracing Technology and Finding Solutions Means Happy Customers for Mobile Edge
Customers visiting a mobile electronics retail shop these days are inundated with many choices for enhancements to their in-car entertainment experience, but there are also equally as many chances for customers to become overwhelmed with all this new technology.
Whether it's the many ways to enjoy personal radio services (such as Pandora), enjoying stored music files (MP3, AAC, WMA, etc.) or connecting over Bluetooth to promote hands-free use while placing and receiving calls, there is a list of acronyms and technologies that's intimidating for many prospective customers.
When you add the installation challenges that come along with many of today's new vehicles and trying to integrate all that with the various types of smartphones that are inevitably in those customers' pockets, it's a real witch's brew of disaster or opportunity depending on how it's approached.