Embracing Technology and Finding Solutions Means Happy Customers for Mobile Edge
Of course all this success with embracing what others might see as encroachment on their 'dashboard real estate' does not come without its own well-defined strategies. After all, if you want to convey something cool to people, you also have to be willing to demonstrate it. This aspect is yet another strategy that Schaffer has capitalized upon with the shop's new Lexus IS250 demo vehicle. "We've tastefully outfitted it with an upgraded sound system and all the technology it needs, but left the dashboard alone. This is one of those cars where no matter what you do, an aftermarket head unit just isn't going to look right in there," said Schaffer. While having the demo car has its perks (Schaffer drives it regularly too!), it's really just another example of putting a fresh twist on something the specialist mobile electronics retailer has always done—putting people in the seats and giving a great demo experience! "People still appreciate something that sounds fantastic," added –Schaffer.
One of Schaffer's recent success stories is a customer with a similar Lexus who dropped into the store after having been to a local big-box retailer where their suggestion was simply to change the head unit. Schaffer designed a solution that included Bluetooth functionality, an integration processor to add equalization and control of the factory audio signals, a multichannel amplifier and upgraded speakers with a tasteful single subwoofer.
"For the dollars this customer would've spent getting that head unit in the dash actually working well and looking correct, we simply redirected that part of the budget to areas of the install that made a bigger impact on his entertainment experience. He was thrilled with the results," Schaffer beamed.