The bridge to digital is here, and retailers who aren’t on it will get left behind. Voice control, streaming content and app-based products have all become table stakes. And as we plan for the remainder of 2019, it’s more about tapping into this ecosystem than identifying a single product or accessory that will be hot in the eyes of the consumer.
Retailers should be focused on app-based products that connect to smartphones, PCs and tablets. Consider apps that control robotic vacuum cleaners or smart lighting in the home. It’s become all about how products and apps interface with each other and contribute to the overall technology experience. And users expect to have everything at their fingertips as they deploy products in a true plug-and-play fashion.
Voice control is at the center of our digital world, and continues to permeate all aspects of life. What started on the PC has extended all the way to our cars, and consumers are using the power of their voice to control activities throughout their day. The sky is the limit with voice control – consider the breadth of products, various price points, and options for customization. And after installing a simple product like a smart thermostat, controlling security cameras, door locks and lighting becomes easy.