Embracing the Web

As many consumers are finding out, the Internet is about more than movie spoilers and pornography. It’s about educating yourself to make important business decisions, one of those being what exactly you’ll be installing in your new home theater.

Now more than ever, you probably find yourself speaking to a client who knows about the product you’re selling and who has specific questions about what you’re going to do with it. While some retailers fear this dynamic because it also means consumers know what that product’s going for on eBay or Amazon.com, it’s really an opportunity to expose them to more options than they previously would’ve thought of.

The customer who was previously interested in only a flat screen TV and DVD player now understands the value of a premium audio system and the ability to distribute movies and other media throughout the home. That customer who is attuned to the Blu-ray/HD DVD wars will look to you to explain what they should do for high-def content.