Emerging Tech, Selling High-End Discussed on Day 2 of Azione Conference
Shifting to the High End
Next was a panel discussion on "How to Sell High End" featuring vendor reps George Walter of Digital Projection, Ryan Donaher of Meridian, Bill McKiegan of Krell, and PJ Zornosa of Bell Canto, and moderated by dealer Don Dixon of Definitive Electronics.
As evidenced by this discussion, audio is where the action is for high-end customers.
Walter said it was key to view luxury products as something clients "don't need but they want … We do not sell products. We sell the experience."