Energy Debuts New "Be There" Branding Campaign
Klipsch Group's Energy brand has launched a new campaign called Be There. The new campaign was launched, the company said, "to best align with the active lifestyle of its target audience as well as its high-performing products."
“The word energy embodies the excitement and impact our products bring to entertainment while also correlating with the adrenalized experiences outdoor recreation offers,” Luisa Mills, senior marketing specialist for Energy, said as part of the announcement.
“As we enact a new level of focus on the Energy brand and related business, this initiative could not come at a better time. The campaign is the comprehensive platform needed to showcase the Energy brand with one unified concept, message and identity.”