The Power of Pleasance
Because the retailer recognized the importance of pleasance, he made an effort to understand what Mike and Janet were looking for. By attaching key accessories and including pleasance in the shopping cart, he not only ensured Mike and Janet’s return to his store, but also guaranteed long-term satisfaction for their entire family.
With the holiday season just around the corner, how will you add pleasance to your customers’ lives? DS
André Lalande is the residential solutions marketing director for Lutron Electronics Co. Inc., and a member of the CEA Accessories and TechHome boards.