The Power of Pleasance
Mike and Janet have just purchased some early holiday gifts: a laptop for Mike’s parents, smartphones for Janet’s parents, a gaming system and headphones for their kids, and a 50-inch screen for the family. The astute retailer also secured critical add-on sales in the form of accessories, guaranteeing pleasance for the recipients.
Pleasance, you ask? Yes, pleasance.
The Free Dictionary defines pleasance as “a fundamental feeling that is hard to define but that people desire to experience,” and it’s key to your success in today’s marketplace. Just as the right light brings out the details on a piece of art or a painting, attaching the right accessory to electronics elevates the device’s usability and expands the consumer’s delight.
To illustrate this point, let’s take a look at some leading accessory categories and explore how they’re introducing pleasance into consumers’ lives today.
First up is the laptop for Mike’s parents. Wanting to make sure they could use it for work and pleasure, the retailer included a wireless keyboard and mouse. The easily connected video dongle eliminates complicated wiring. Avid photographers, Mike’s parents are sure to appreciate the personalized flash drives to easily share photos with loved ones while knowing important files are safely backed up on their external hard drive.
Next are the smartphones for Janet’s parents, who are active outdoors and exercise regularly. With that in mind, screen protectors were the first to be included in the cart. Armbands, handy for daily walks and light gym workouts, also made it into the cart. In addition, Janet chose protective cases to match each of her parent’s personalities: stars and stripes for her veteran father; shiny bling for her outgoing mother.
Turning to their kids, Mike and Janet discovered retailers are quick to attach the newest video-game controls and devices to enhance the experience. Mike and Janet’s kids are receiving a new platform that merges gesture control, handheld screens and exciting crash-and-burn games—a sure recipe for disaster if it wasn’t for the scratch-resistant screen protectors, wrist straps and non-slip back covers.
Kids being kids, network connectivity (via a new wireless router) and video capture technology will also be a hit when bragging rights are established on the ‘net. Considering that decibel levels will most likely hit a new high in the family’s game room, the retailer was smart to address headphones for both Mike and Janet.
Recent innovation in the headphones/earphones marketplace shows how today’s music lover experiences pleasance regardless of his age. Purchased for their fashion prowess as much as for the quality of sound, over-the-ear headphones have made a strong comeback and now comprise a large share of the young or young-at-heart segment.
With exercise a part of her daily routine, Janet’s bone-induction headphones provide the tunes while increasing her safety and security when running outdoors. And Mike’s frequent business travels easily justified a new pair of noise-cancelling ear buds.
Finally, there’s the family’s new 50-inch football fantasy dream screen for their large family room. It features floor to ceiling windows and the newest in high-efficacy light sources.
Mike and Janet didn’t purchase any specific pleasance add-ons for the TV, but rather, are looking forward to cheering for their favorite teams in comfort thanks to their automated lighting, shade and temperature-control system. Recently installed by the retailer, this system softens the lights, lowers shades and adjusts the temperature in the family room with just one button press.
When the game is over, they use a simple app on their smart device to turn off all lamps, eliminate vampire loads and set back the temperature. Plus, the system is integrated into Mike and Janet’s home security system, so they can rest easy while they’re at home or away.