Vendor Strategy: Seduction Via Projection
The Empress Joséphine, one of history’s master seductresses, once ordered her decorators to fashion a bedroom in the manner of a luxurious military tent so Napoleon might feel the excitement of his many field campaigns right at home. The ploy got rave reviews from her general (later to be her husband), earning Joséphine love letters full of phrases like, “the memory of last night’s intoxicating pleasures has left no rest to my senses.”
Flash-forward 200 years to the floor of the Philadelphia Home Show, where Dave Gilbert, vice president of specialty dealer Hi-Fi Sales, and his staff recently spent an entire day constructing a luxurious royal blue velvet tent of their own.
“We call it the opium den,” laughed Gilbert, sliding his hand along the gold tassel-trimmed “doorway” of the show floor tent. “I added this red carpet at the entrance.”