Ereader Growth Ahead of Tablets
For all the success of tablet computers in the CE marketplace, Ereaders have both a higher percentage of the market and a faster rate of growth, according to a survey released this week by Pew Internet research.
Ereader adoption has reached 12 percent as of May, up from 6 percent in November of 2010, reaching double digits for the first time in the survey's history. Meanwhile, 8 percent of adults own tablets, up from 5 percent in November of 2010.
The survey also found that 83 percent of adults in the U.S. own a cell phone, 56 percent a laptop computer, 52 percent a DVR and 44 percent an mp3 player.