ESA Foundation, Red Bull Media Launch Initiative for Women in Video Games Industry
As it preps for the official opening of its marquee annual event the Entertainment Software Association announced the launch of a new initiative to help connect, education, and inspire women to contribute to the video game industry. The work of ESA’s Foundation and Red Bull Media House, the We Are initiative is meant to empower women int he industry and “inspire new voices and talent” to contribute to the creation of video games, the association said in a statement.
The launch of the initiative is marked by the creation of a new website, WeAreVideoGames.org, which features content from industry veterans and a living photo gallery of women in video games. The ESA Foundation and Red Bull Media House will also have a We Are booth on the E3 show floor that will include live discussions, a photo exhibition, custom merchandise, an arcade, and more.
“Inspiring new female voices and talent to join the video game industry begins with showcasing the legacy of women and the impact they continue to have on video games,” Anastasia Staten, executive director of the ESA Foundation, said in the statement. “Only 21 percent of game developers are women, but their contributions to video games are immeasurable. This initiative is about showing the next generation the difference they can make and guiding them on the path to make it happen.”
ESA explained that the initiative began as a traveling photo gallery that “captured and celebrated the perspectives and contributions of women” in the video game industry. The gallery is carried over into the new website alongside other content intended to highlight the diverse roles that women hold in the industry.
In addition to the booth on the floor at E3, We Are will have a full slate of programming throughout the three days of E3 in LA. After the show wraps, ESA said the We Are initiative will continue to host live events and programming around the country, including live panels, networking events, and fundraising events for the ESA Foundation.