Video game lobbying group, the Entertainment Software Association (ESA) has named Stanley Pierre-Louis as its new president and CEO effective immediately. Although he was given the official title just today, Pierre-Louis has been serving as ESA’s acting CEO since the position was left vacant by Mike Gallagher last fall.
“I look forward to leading the ESA and advocating for the industry with a strong voice and clear vision,” said Pierre-Louis. “The future of our industry is bright and limitless. Video games are a part of the fabric of American culture and a cornerstone of entertainment.”
Pierre-Louis earned his J.D. from the University of Chicago Law School, after which he clerked for Judge David A. Nelson of the U.S. Court of Appeals for the Sixth Circuit. He also served on several boards including on the University of Chicago’s Alumni Board of Governors, the law school’s Visiting Committee, the Washington Area Lawyers for the Arts, and Lincoln Center Education, the educational arm of the Lincoln Center for the Performing Arts.
Some of his previous work includes serving as the Senior VP and Associate General Counsel for Intellectual Property (IP) at Viacom. There he was responsible for managing major IP litigation, developing strategies for protecting digital content and leading other IP-related legal initiatives for brands including Nickelodeon, MTV, Paramount Pictures, and more than 130 other networks worldwide. Pierre-Louis also served as co-chair of the Entertainment and Media Law Group at Kaye Scholer LLP in New York City as well as Senior VP for Legal Affairs at the Recording Industry Association of America in Washington, DC.
Pierre-Louis will undoubtedly play an integral role as the video game industry evolves even further over the next few years. The ESA, who puts on the annual E3 trade show, revealed that there are currently more than 164 million gaming adults in the U.S. with three-quarters of all Americans having at least one video game player in their household. Also a key component of the industry’s growth is the spike in e-sports. Business Insider Intelligence suggests that globally, more than 600 million consumers will watch esports by 2023.
“Stan’s strategic vision, years of entertainment industry experience, and policy expertise make him the ideal choice to lead our industry through this period of growth and opportunity,” said Robert Altman, Chairman of the ESA Board, and Chairman and CEO of ZeniMax Media, parent company of game publisher, Bethesda Softworks. “The Board and the industry look forward to his leadership of the ESA.”