ESPN Launches TV App
ESPN has launched a television version of its popular ScoreCenter application, bringing the sports media juggernaut to interactive TV.
According to AdAge the app, already available for the iPhone, iPod and iPad, has arrived in Samsung's app store. It allows users to customize the app to feature up-to-the-minute scores of their favorite teams.
The effort has grown out of an interactive TV initiative, called EBIF, discussed by ESPN two years ago but never launched.