Consumerscope: Apps Becoming the Main Course in CE
Judging by the strong sales numbers, consumers are deeply in love with their smartphones and tablet PCs. What makes the devices so intriguing are, among other things, their portability, connectivity, touch-screen features, Internet connectivity and, of course, apps.
Apps are the 'secret sauce' for smartphones and tablets. A key appeal is that they allow users to access specific bytes of information to perform certain tasks. Apps reduce the amount of time mobile device users need to perform a specific task, increasing the devices' functionality. If you want your mobile device to do something, there's likely an app (or 10) that does just that. There are roughly 250,000 apps in Apple's iTunes catalog, 100,000 in the Android Marketplace and thousands across other platforms.
CEA research finds more than half (55%) of mobile electronic device owners ( smartphone, tablet PC or touch-capable portable media players) use at least one on their device(s). Among the applications most frequently used are communication, weather, navigation, music, news and gaming. Few demographic differences exist in terms of app usage, but single adults and households with children use all types of apps more than married couples and households without children. In fact, almost seven in 10 (69%) single adults and six in 10 (63%) households with children report using apps.