X-Rite's Color Munki at PMA
The process, though still mighty techy, is actually fun. Once the software is loaded, you rest the device right on your display and watch as it runs a little show of test colors. Zap, your screen is calibrated. Matching those colors to the printer you're using requires another bunch of tests. This time, you tell the software which printer, paper and ink you'll be using, then print out a page of brightly-toned swatches. You move the ColorMunki device over each of these swatches in a steady, forward motion (it reminded me of how you'd divvy up dough with a pizza cutter for breadsticks). Your computer takes in this information and then guides you to print out a second batch of swatches, these a little quieter (nature/skin tones), and repeat the motion with ColorMunki. To get even more precise color input, you can also scan an actual representational photo of your work, perhaps a bride's portrait, and let the computer maximize the matching potential to those particular shades.
It's all a lot easier than it sounds, actually, and will likely sell best if you can demonstrate the ease of the device, making sure you show customers the difference between prints that were done before and after a color management system was on the job. Those prosumers who've already felt the frustration of the disconnect between that gorgeous bride they saw in their viewfinder and the strangely-orange-skinned lady in their first trash prints will be fascinated. And pitching the ColorMunki Photo as "at last, the finishing touch" to a consummate pro's workflow may just seal the deal.