TV Manufacturers Reveal Strategies
The second one is our IPTV VIERACast feature. We believe that once it's demonstrated, consumers can easily see the value and step up to those models that include that capability. We think the IP feature fundamentally changes the game for retailers, and they all need to get used to explaining and selling it. And as we upgrade the VIERACast service, all TVs, HTIBs and Blu-ray players are upgraded automatically, as all connect to Panasonic's server.
Third, all our step-up TVs and some other products can handle HD content on SD Cards in the H.264 format - clearly the downloadable HD content format of the future.
Nate Kraft, senior marketing manager, LCD TV, Sony: Our three biggest platforms this year are Internet/network connectivity, 240Hz and green.