TV Manufacturers Reveal Strategies
Scott Ramirez, Toshiba: For Toshiba, the three most important 2009 technologies would be our 14-Bit REGZA Engine with Resolution+, ClearScan 240, and FocaLight LED Backlight with Local Dimming.
The REGZA Engine is powered by our 14-Bit PixelPure Processor, ensuring the best-possible HD images. However, not all video signals are available in HD, so we also include our Resolution+ technology to make all of your SD images feel like HD. Basically, Toshiba is leveraging its core competency in advanced semiconductor design to incorporate unmatched processing power in all REGZA models. This helps dealers show and explain why their consumers should step-up to REGZA.
ClearScan 240 combines 120 frames per second with new Backlight Scanning technology to create a 240Hz effect. This provides crisp, clear images even when watching fast motion sports or action movies. For 2009, our technology advancements have allowed us to offer the ZV650 Series with 240 Hz effect for a smaller retail step. Demonstrating this technology vs. standard 60 Hz or even 120Hz models will help retailers achieve a higher step rate, while providing the consumer with a "best-in-class" home theater experience.