TV Manufacturers Reveal Strategies
We have the 42WX70 in the market that is ultra-thin with a finished back so that if it's put in a lifestyle situation where it's between rooms it won't be unattractive for the end user. It also has a unique backlight technology that enables us to make it very thin. That set has a very evenly lit surface, with no hot spots in the image.
Bob Scaglione, senior vice president and group manager, Sharp: We will be introducing new products in the second half of 2009 but in general, we were the first to bring out RGB LED backlit TVs in the U.S., so you could imagine that a natural extension of that first launch will be included in the new models. We will also continue to develop our features in the area of Internet-delivered content. We were also first to introduce a TV with an Ethernet jack on it, and it would be a natural extension, again, of our line to add more widgets to the existing platform and consider other delivery options.
Dealerscope: How have your go-to-market strategies changed during the last 12 to 18 months and which of those have been due to the recession?