Executive Changes at Samsung
Jim Sanduski has been promoted to the position of senior vice president of sales for Samsung, while Reid Sullivan, formerly Panasonic‘s vice president of merchandising, has joined Samsung as vice president of marketing for A/V products. Sanduski will be responsible for sales of all CE to regional, mass market, warehouse and distributor channels. This position does not include Best Buy or Circuit City, accounts which have dedicated sales representatives. Sanduski said he plans to develop a consistent sales strategy but one that recognizes the unique needs of these different channels. Sullivan will be responsible for the marketing duties of DVD/BD, camcorders, home theater and portable media players.