BrandSource, ProSource Offer 2015 Strategies at Summit & Expo
The Brand Source and ProSource buying groups welcomed members this week to the Marriott World Center, Orlando, Fla., for the 2015 Spring Summit & Expo.
The groups got down to business on Tuesday at the General Sessions, where Brand Source CEO Jim Ristow, Brand Source CMO and Executive Vice President John White, and ProSource President and COO Dave Workman introduced their strategies for 2015.
The spotlight was on John White’s “Maytag Takeover” presentation, intended to inspire retailers to focus on the customer experience by renovating for improved look, feel, and smell. White asked members to analyze why the large majority of customers want to be inside of a brick-and-mortar store when purchasing big-box items – and to cater to those desires.