Expect Better Training and Education for Connected TVs
Few people can deny the poor job manufacturers and retailers did in educating the public about 3D and connected TVs. To help change that, executives from major TV manufacturers say they will deliver better training to its dealers and drive more education about connected devices to consumers.
Several manufacturers will also press more of their independent/regional retailers to have broad-band connections in their stores so they can deliver the types of demonstrations needed to sell more connected products.
Here are some outtakes from our discussion with the manufacture execs. See the full interviews in July’s Dealerscope and stay tuned to Dealerscope.com for more outtakes.