Simply Speaking: Understanding 1080p, Before You Try to Sell It
The newest buzzword in HDTV this year is 1080p. The “p” in 480p, 720p and 1080p is for “progressive scan.” While the phrase has become part of your everyday vocabulary, chances are your customers are unfamiliar with it. To help close the sale of higher-end TVs, especially HD units, you’ll want to be able to clearly explain the differences between 1080i and 1080p. Too often a sales associate will dismiss the need for 1080p, saying there is no high definition content compatible for that technology; only for 1080i. That’s changing.
A wide variety of 1080p TVs as well as some high definition optical disc players and their corresponding content are probably already in your store. TVs with 1080p can display amazing pictures and you’ll want to tell your customers how and why.
First off, a quick refresh on explaining progressive scan and its benefits. Most sales associates have gotten this one down to a couple of sentences.